Your Attractive Heading
Case
Studies
wix website development
(pkpi.uk)
Wix website development
Emicare.co.uk
Zebaya.com
Background:
Zebaya.com is a modern, user-friendly e- commerce platform designed to provide a seamless online shopping experience. The website offers an intuitive interface, high- performance functionality, and a visually appealing design, making it easy for customers to browse, shop, and purchase products effortlessly.
OBJECTIVE
UX, speed, and sales performance from day one.
CHALLENGES
Develop a competitive e-commerce solution addressing:
Complex product discovery in crowded markets.
Mobile-first shoppers demanding instant load times.
Secure, frictionless checkout to minimize abandonment.
Solutions Implemented
IntuitiveUI/UXDesign– Created a clean, modern, and responsive design to enhance the shopping experience on mobile and desktop.
Optimized Performance – Implemented caching, image compression, and fast- loading scripts to improve site speed.
Secure Payment Gateway – Integrated SSL encryption, multi-layer security, and trusted payment methods for safe transactions.
Advanced Search & Filtering – Developed custom filters and category-based navigation for easier product discovery.
SEO & Marketing Optimization – Applied on-page SEO strategies, structured data, and analytics tracking to improve online visibility.
Customer Engagement Features – Integrated social media links, newsletters, and product recommendations for better user interaction
TOOLS USED:
Platform: WordPress
Frontend: HTML, CSS, JavaScript
Backend: PHP, MySQL
E-Commerce Plugins & Integrations: WooCommerce, Shopify Payments, PayPal, Stripe
SEO & Performance Optimization Tools
RESULTS:
Improved Website Performance–Achieved a faster load time and smoother checkout process, enhancinguser experience.
Increased Traffic & Sales – Boosted organic reach and conversions through strategic SEO and UI enhancements.
Positive User Feedback – Users found the site easy to navigate, visually appealing, and convenient for shopping.
CLIENT FEEDBACK
“The website feels like walking into our clinic – warm and professional. “Zebaya.com has exceeded our expectations! The website is fast, secure, and easy to navigate, making online shopping a seamless experience for our customers. The team at Indian Digital Service did an outstanding job!”lients now book before even meeting us!”
John
Zebaya.com (I.T. Specialist)
Steadyminds.in
Background:
SteadyMinds.in is a mental health and wellness platform dedicated to providing accessible and affordable therapy and counselling services across globe. With a growing demand for online mental health support, SteadyMinds.in sought to create a digital space that reflects trust, empathy, an
Challenges
Steady Minds, a mental wellness brand, needed a clean, calming, and functional website to reflect its therapy services and attract new clients. The goal was to design a website that would instill trust, clearly communicate their offerings, and drive appointment bookings.
Solutions Implemented
We designed and developed a fully responsive WordPress website that features:
SEO-friendly structure for better visibility
A soothing color palette aligned with mental wellness
Clean UI/UX for easy navigation and accessibility
Appointment booking functionality
Therapist profiles and service breakdown
TOOLS USED:
WordPress , Theme builder & Elementor,
RESULTS:
- 200% increase in monthly inquiries within 60 days
- Improved session duration and lower bounce rate
- Stronger brand identity and online presence
CLIENT FEEDBACK
“The website feels like walking into our clinic – warm and professional. Clients now book before even meeting us!”
Dr Khizra Shibli
Steady Minds Founder
Engageind.com
Background:
Engageind.com is an Australian-based brand that designs high-performance fight gear and sportswear alongside elite coaches and athletes. With a mission to support fighters worldwide, Engage combines technical innovation with athlete-driven insights. To scale globally, Engage needed a digital strategy to capture qualified leads and drive sales.
Challenges
Reach a niche, global audience of athletes, coaches, and combat sports enthusiasts.
Convert interest into actionable leads for high-value products.
Build brand authority in a competitive market.
Solutions Implemented
two-pronged approach: website optimization + targeted Meta ads.
- Website Development
Athlete-Centric Design:
Showcased product technology (e.g., “Designed with UFC fighters”) and athlete testimonials.
Clear CTAs for product trials, wholesale inquiries, and sponsor partnerships.
Lead Capture:
Pop-up forms offering exclusive content (e.g., “Training Guides by Elite Coaches”) for email sign-ups.
Dedicated “Pro Deal” page for competitive fighters to apply for gear sponsorships.
Trust Building:
Integrated user-generated content (athletes wearing Engage gear).
Highlighted global sponsorships and athlete success stories.
2. Meta Ads Strategy
Audience Targeting:
Interest-Based: Combat sports (MMA, boxing, BJJ), fitness brands (Nike, Hayabusa), and athletes.
Geo-Targeting: Prioritized regions with high engagement (US, UK, Australia, Brazil).
Lookalike Audiences: Built from existing customer lists and website visitors.
Creative Approach:
Video Ads: Behind-the-scenes footage of athletes testing gear, emphasizing durability and performance.
Carousel Ads: Highlighted product versatility (e.g., “From Training to Competition”).
Lead Ads: Simplified sign-ups with pre-filled forms for instant inquiries (e.g., “Get Custom Gear Recommendations”).
Messaging:
Focused on athlete empowerment: “Engineered for Your Fight.
Limited-time offers (e.g., “World Champion Bundle”) to drive urgency.
RESULTS:
Lead Volume: Generated 450+ qualified leads in the first quarter (70% from Meta ads).
Cost Efficiency: Achieved a cost-per-lead (CPL) 40% lower than industry benchmarks through precise targeting.
Sales Pipeline: 30% of leads moved to direct sales conversations, with custom gear inquiries driving the highest AOV.
Brand Growth: Social engagement increased by 120%, with athlete partnerships amplifying organic reach.
Conclusion
Leverage Athlete Credibility: Featuring real fighters in ads boosted authenticity and CTR.
Simplify Conversion: Meta’s in-app lead forms reduced friction, improving submission rates.
Global Niche Focus: Targeting combat sports enthusiasts ensured high-intent traffic.
Engage now equips fighters in 15+ countries, proving that blending elite athletic insight with digital precision unlocks global demand.
CLIENT FEEDBACK
“Working with Aafra and the team was a seamless experience. From building a sleek, professional website for Enegeind.com to launching high-performing Meta Ads, everything was handled with precision and creativity. The website truly reflects our brand, and the ads brought in real results—more traffic, more leads, and better visibility. Highly recommended!”
Ash Belcastro. (Manager)
Engageind.com
Wix Website Development
Case study
